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Commitment
From Bel Air to East Hampton, from Boca Raton to Vail, when conversation turns to the purchase or sale of exceptional properties, the name heard most often is Previews.
The Coldwell Banker Previews Program has earned a superior reputation for successfully marketing luxury properties. It's a reputation that began in 1933, when Previews broke new ground by marketing luxury properties to the maximum number of qualified buyers on a national and international scale, instead of to the oimited few buyers that other brokers would typically reach. The value of this innovative approach was soon recognized by Previews clients. This early start firmly established Previews as the company to call for marketing an exceptional property.
The legacy of the Coldwell Banker Previews Program includes some of the best known names and titles of this century. We have had the distnct privilege to serve European royalty, former American presidents, leaders of Fortune 500 companies, financial institutions, trust deparments, international politicians, and celebrities from all walks of life. Previews has been selected to represent successive generations of families as they have grown up and moved on to new locations.
Resources
When Previews was acquired by Coldwell Banker in the early 1980's a new era began in the marketing of luxury properties. Today, the Coldwell Banker Previews sales associate in pursuit of qualified buyers has the power to tap into a network of more than 60,000 Coldwell Banker real estate professionals.
The exclusive Previews Property International Registry puts information about Preview properties on the computer screen of over 50 million users of the Internet worldwide. In addition, Previews properties can be exposed internationally through network we/ve established by membership in organizations which include The International Real Estate Federation (FIABCI), and the International Real Estate Division of the National Association of Realtors.
Expertise
The prestige synonymous with the Previews name has been earned through innovation and meticulous attention to detail. The expertise and experience required is not easily mastered or maintained. In order to sustain a successful performance, Preveiws property specialists continually refine their marketing and sales skills by attending advanced courses of study through Coldwell Banker and other institutions.
Because we view exceptional properties as being unique, each receives a custom marketing plan which draws upon the comprehensive resources available through the Preview Program. Depending on the need, an individual marketing plan may include color brochures, local, national, and international advertising, the Previews Property International Registry, direct mail promotion, VIP receptions, publicity, video, and other effective means of maximizing exposure to qualified prospects.
A heritage of innovation, resources, and expertise. Reasons why the Coldwell Banker Previews Program is the most powerful means of marketing exceptional properties.
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